What this paper covers
The specialty coffee market has crossed $50 billion, and its most valuable names — Kona, Jamaica Blue Mountain, Geisha, Yirgacheffe — are also its most abused. Origin fraud in coffee is rarely a crude fake; it is a blend that is legally described but commercially misleading, sold at a single-origin price to a buyer with no way to check.
This paper documents how that works in each of those named origins, quantifies the premium at risk, and explains why cupping scores, certificates, and importer paperwork all fail at the same point: they describe a lot, not the bag on the shelf. It then examines EUDR, which converts origin from a marketing attribute into a compliance obligation with geolocation evidence attached.
The remainder is operational. It covers where a provenance seal is applied for green, roasted, and consumer-pack coffee, what the roaster and importer gain in margin protection and repeat purchase, and a 90-day founding partner pathway from first pilot lot to a production program.